研究方向为社会心理学/社会认知，当前主要关注个体如何认知他人以及认知自己，具体研究领域包括社会分类、刻板印象、群际关系以及自我与群体参照效应等。希望通过这些对人类社会心理及行为的研究，为个体社会心理及行为健康发展提供建议。
代表性成果
Zhang, X. B., Li, Q., & Zuo, B. (2019). The facial expressions can inhibit stereotype activation. Cognition and Emotion, in press.
Zhang, X. B., & Zuo, B. (2019). Higher social power increases occupational gender stereotyping. Cognitive Processing, 20(3), 339–347
Zhang, X. B., Li, Q., Sun, S., Zuo, B.（2018）The time course from gender categorization to gender-stereotype activation. Social Neuroscience, 12, 1-9.
Zhang, X. B., Eskine, K. J., & Zuo, B. (2016). Feeling light or dark? Emotions affect perception of brightness. Journal of Environmental Psychology, 47, 107-111.
Zhang, X. B., Li, Q., & Zuo, B. (2014). Gaze direction and brightness can affect self-reported emotion. Journal of Environmental Psychology, 40, 9-13.
Zhang, X. B., Li, Q., Eskine, K. J., Zuo, B.(2014). Perceptual simulation in gender categorization: Associations between gender, vertical height, and spatial size. PLoS ONE, 9(2), e89768.
张晓斌, 佐斌.(2012). 基于面孔知觉的刻板印象激活两阶段模型. 心理学报, 44(9), 1189-1201.
二、科研项目
国家自然科学基金项目（批准号：31400902；31760287）
教育部人文社科青年项目（批准号：14YJC190025）
